Swissroc Asset Management SA Announces the Transformation of a Strategic Property in the Heart of Geneva.
Swissroc Asset Management SA (“SRAM”) is delighted to announce a significant milestone in redevelopment of a prime real estate asset, ideally located near the Quai des Bergues at Rue Arnold Winkelried 6 in Geneva. Acquired in December 2023 on behalf of a client, this approximately 1,200 m² building is set for an ambitious strategic repositioning.
With the construction permit now secured, SRAM is set to undertake extensive renovations to convert this former office building into a next-generation hospitality establishment. The property will feature around thirty hotel units spread across five floors, with an opening planned between late 2026 and early 2027.
In addition to the change of use, the project places a strong emphasis on energy efficiency. The goal is to attain Minergie Renovation, an environmental certification that underscores SRAM’s commitment to sustainability and Switzerland’s climate goals. Through this repositioning, SRAM continues to enhance strategic real estate assets while addressing market needs and environmental challenges.
In Collaboration with Sonder by Marriott Bonvoy
SRAM is also pleased to announce that this property will welcome Sonder by Marriott Bonvoy as its anchor tenant. Sonder is a leading global hospitality brand offering premium, design-led accommodation tailored to the needs of modern travellers. The recent long-term licensing agreement between Sonder and Marriott reinforces Sonder’s position in the hospitality sector by providing access to Marriott Bonvoy’s extensive distribution network, loyalty programme, and global customer base.
This collaboration with Sonder highlights the asset’s strong potential, confirms its appeal within a rapidly evolving neighbourhood, and marks Sonder’s first property in the Swiss market.
